Steve Rocco built World Industries into the most influential skate brand of its time. It laid the blueprint and foundation that every company after would follow. Then in 1998 he sold it…
Tag: World Industries
Prologue: A Shot Across the Bow In 1987, skateboarding was still under the corporate chokehold of the Big Five — Powell-Peralta, Santa Cruz, Vision, Tracker, Independent. The streets were underrepresented, and skate…
If you know Jenkem, you know this is about as close to a magnum opus interview as there ever was. Steve, along with being a pioneer of 70s, 80s and early 90s…