Tag: Hypebeast

SUBCULTURE IS DEAD: THE ALGORITHM ATE THE UNDERGROUND”

Punks Jordan and Johnny Rotten circa 1970. Photograph: Ray Stevenson/Rex Features There was a time when finding your people meant risking something. You risked being misunderstood. You risked getting jumped, arrested, banned from…

The DEATH of The Hypebeast Subculture..

Today we explore the crazy era of the Hypebeast, kids obsessed with clothing brands like supreme, palace, bape… How it took over the mainstream world but then disappeared as quickly as it…