Tag: Hypebeast

Why Diamond Supply Co Fell Off

Before the hypebeast. Before Instagram streetwear pages. Before sneaker apps told you exactly when something was dropping. Before people stood in digital lines to buy limited sneakers… there was a turquoise-and-black Nike…

SUBCULTURE IS DEAD: THE ALGORITHM ATE THE UNDERGROUND”

Punks Jordan and Johnny Rotten circa 1970. Photograph: Ray Stevenson/Rex Features There was a time when finding your people meant risking something. You risked being misunderstood. You risked getting jumped, arrested, banned from…