@rollingloud YOU SHOULD BE HERE! BEST DAY 1 MOMENT? #rollingloud
Best Rolling Loud Moments from Asap Rocky & a Helicopter to Kai Cenat’s Hoodie Gone Missing and More
Rolling Loud has cemented itself as the biggest hip-hop festival of this generation, entertaining the masses while inspiring the next wave of creators. With attendees like famed online streamer & YouTuber Kai Cenat to Beyonce’s famous backup dancer a.k.a. her daughter, Blue Ivy Carter, there’s no doubt that Rolling Loud is the place to be. Though the festival draws a more youthful crowd, older music lovers can equally enjoy the new forms of hip-hop as keeping up with mainstream culture is a form of “broadening horizons” and staying current on the world’s ever-evolving taste. Appreciating today’s pop-culture is in ways, a key to staying young at heart or that’s what some inspirational quote on Twitter told me. Apologies Elon, I meant “X.”
Keeping up with the youth for as long as possible while embracing aging and appreciating the next generation even if your old a$$ wants to think your era was way better than now, well sorry but –wait, where am I going with this?!… That’s right, Rolling Loud: fresh, cool, and all the rage.
CURTIS HUYNH @CURTISHUYNH | @rollingloud
It’s impossible to ignore the festival’s massive pop-cultural footprint because “RL” (Rolling Loud) is not just about entertaining today’s society with live music, it’s about making a statement. With one of the most inventive live events teams: publicity agency Audible Treats and Rolling Loud’s visionary co-founders Tariq Cherif & Matt Zingler—it’s no surprise that RL is one of the biggest music festivals worldwide. Rolling Loud’s team is molding today’s pop-culture while taking what has worked in the past and building upon what will shape the future.
@rollingloud TELL EM DDG #ddg #rollingloud #rollingloudcali
From an assortment of memorable moments such as Kai Cenat jumping onstage with Playboi Carti and throwing his hoodie into the crowd only to regret it seconds later to also Kai Cenat, before jumping onstage, being afraid that Playboi Carti perhaps has a devilish ritual happening throughout his performance. There are a ton of moments that make sense as to why a friend may have sent a text just to say, “Wish you were here..”
Frank151 once again highlights some of the best moments for Rolling Loud California 2025, but before we get to what you’ve probably already watched on your IG feed or actually experienced in person, let’s take a deeper dive into the question, “What is Rolling Loud?”
Rolling Loud is an international hip hop music festival held in Asia, North America, South America, Europe and Australia. Established in 2015, what makes Rolling Loud and its team a powerhouse is their deep understanding of trends, global culture, and pop culture, coupled with their relentless creativity. They continuously prove that hustle equals opportunity, even now expanding their empire into film.
A comedy inspired by the festival of the same name Rolling Loud is set to release sometime next year. The movie stars Owen Wilson and Matt Rife with musical artists Sexyy Red, Ty Dolla $ign, and Ski Mask the Slump God making appearances. Directed by Jeremy Garelick, the film further showcases Rolling Loud’s impact transcending beyond live musical events flowing into new territories of entertainment, business and art.
@rollingloud 00WEN WILSON IS A VAMP 🔥
The Entrepreneurs Behind the Festival
Tariq Cherif and Matt Zingler aren’t just business-savvy—they are game changers who think outside the box when building a franchise music festival. Starbucks is to coffee what Rolling Loud is to hip-hop & rap. Friends since elementary school, the duo understands what hip-hop lovers want: fashion, music, and a good time.
Matt Zingler was once quoted in Forbes saying, “It’s really just a nightclub, just a little bit bigger,” referencing Rolling Loud’s festival roots and his past experience as a nightclub manager. Zingler, who initially studied biological science, pivoted into a full-fledged business career and continues to thrive alongside his co-founder and friend Tariq Cherif.
Cherif has shown appreciation for his humble beginnings, even bringing his grandmother on stage in the past as a tribute to where it all started—throwing house parties at his grandmother’s home before evolving into the global festival phenomenon Rolling Loud is today.
@rollingloud NOT 3️⃣ NOT 2️⃣ 👉 rollingloud.com/livestream
In a recent interview with Uproxx, Cherif called Rolling Loud the “hip-hop Disney,” a statement that reflects the festival’s massive cultural significance. This was further reinforced by Jay-Z’s presence at this year’s event, attending alongside his daughter Blue Ivy—showing that Rolling Loud isn’t just for young hip-hop fans, but for all ages. Attending Rolling Loud, Jay-Z, a business mogul himself, confirms RL is not only an event but a successful business that’s just getting started. Jamie Foxx, who was also in attendance with his daughter Anelise Foxx, mentioned his daughter launching her own music fest proving RL & its team influences the world of tomorrow.
Highlights from Rolling Loud California 2025
Pre-Festival Celebration at Los Globos
Rolling Loud California 2025 kicked off the festivities early with a pre-celebration on Wednesday, March 12, at Los Globos. RL partnered with ‘Something Dope,’ LA’s acclaimed open mic event and artist community, to give rising talent a platform with the possibility to perform at the festival. This collaboration further solidified Rolling Loud’s commitment to fostering creativity, building community, and paying it forward to the next generation of artists.
A$AP Rocky’s Cinematic Entrance & Surprise Performances
Saturday night’s headliner, A$AP Rocky, made a grand entrance in true superstar fashion—descending onto the stage from a helicopter, Tom Cruise-style, as he hyped up his upcoming album, Don’t Be Dumb. With Rihanna dancing in the crowd supporting her partner, Rocky’s set was full of surprises. He debuted a few new tracks that may appear on Testing, including the highly anticipated “Your Honor,” produced by Metro Boomin, which originally leaked online in February. Asap Rocky’s set was not a mission impossible, but rather a fun mission complete.
@rollingloud ROLLING LOUD ❤️S YOU A$AP
Rocky also took a heartfelt moment to thank his fans, saying, “Thank y’all for saving my life. Thank y’all for making the right decision,” referencing his recent legal battle and acquittal. His set was a powerful testament to his resilience, with new songs like “Stop Snitching” addressing themes of law enforcement and societal struggles.
Desto Dubb & the ‘That’s A Awful Lot Of Four Loko’ Drop
Desto Dubb brought his streetwear empire That’s A Awful Lot Of Cough Syrup to Rolling Loud, unveiling a special collaboration with Four Loko. The limited-edition That’s A Awful Lot Of Four Loko camo collection debuted alongside an eye-catching photo op featuring a camo-wrapped Hummer mounted on a sand hill. The brand’s extensive collaborations—spanning Rolling Loud, Loose Leaf, TrapStar London, Cookies, French Montana, Young Thug, Wiz Khalifa, Sexyy Red, Coi Leray, and more—made this a RL favorite, blending music, fashion, and culture seamlessly.
Playboi Carti’s High-Energy Set & Star-Studded Guest Appearances
Sunday night’s headliner, Playboi Carti, delivered an electrifying performance as he prepped for his upcoming tour alongside The Weeknd for the After Hours Til Dawn Tour 2025. Carti surprised fans by bringing out The Weeknd himself, and together they performed “Rather Lie” and “Timeless,” sending the crowd into a frenzy.
The surprises didn’t stop there—UK rapper Skepta joined Carti on stage to perform their new track “Toxic.” Adding even more hype to the moment, popular streamer Kai Cenat took the stage, energizing the crowd as Carti’s set turned into an all-out mosh pit, closing out the festival with an unforgettable bang. Though it seemed Kai Cenat was intimidated by the fiendish sounds from the stage during the beginning of Carti’s set, Kai Cenat took to the stage like the “rockstar” influencer he is where he threw his hoodie out to the crowd. Luckily enough, he and his hoodie were able to reunite.
Additional Moments & Rising Stars
Beyond the major headliners, Rolling Loud California 2025 featured standout performances from a diverse lineup of artists. Hoosh set the tone for the weekend, while festival favorite Danny Towers kept longtime fans entertained. Other notable acts included Chow Lee, Robb Bank$, alternative rock-hip-hop fusion artist Drownmili, DC The Don, and Tiacorine.
Ultimately, every artist on the Rolling Loud lineup brought something unique to the stage, reinforcing why Rolling Loud continues to be a must-experience festival for hip-hop lovers and pop-cultural trendsetters alike.
Rolling Loud California 2025 was more than just a festival—it was a testament to hip-hop’s ever-expanding influence on this generation’s music, fashion, film, and entrepreneurship. From energetic performances to groundbreaking collaborations, the festival once again proved why it remains the ultimate destination for hip-hop fans worldwide.
Check out more photos from this year’s Rolling Loud California below:
Jamie Foxx | Cred: samieevaldivia @samieedotcom | @rollingloud
Keep up to date with all things rolling…
Visit the website for ROLLING LOUD and follow & connect on IG with:
@ TARIQ CHERIF | @ MATT ZINGLER | @ AUDIBLE TREATS | @ ROLLING LOUD
@rollingloud WHO’S COMING NEXT YEAR 👇👇 #rollingloud
Written by Bernadette | @berntree
Onsite coverage by @0hjay & @karmarocketship