Supreme recruits Olaolu Slawn.
In a groundbreaking move, Supreme has tapped British-Nigerian emerging artist Olaolu Slawn, a.k.a. “Slawn,” to redesign its iconic box logo. This collaboration signals a new direction for the brand paving the way for a new wave of designers for the future of streetwear.
With Slawn’s innovative and bold approach to art, his involvement is a testament to Supreme’s commitment to staying at the forefront of street fashion. This collaboration appeals to fans of art and design while maintaining a distinct streetwear aesthetic. The Olaolu Slawn x Supreme Box Logo Tee is set to debut soon, though no official release date has been announced.
At Only 23
Slawn’s work extends beyond this collaboration, as he has worked with many brands including customizing a Rolex and has previously collaborated with Big Zuu, Corteiz, CIRCA, and Avant Arte.
At just 23 years old, Slawn’s impact spans multiple facets of culture, from designing the Brit Award in 2023 to collaborating with music icons like SZA, Beyonce, and A$AP Rocky. His work has made him a cultural touchstone since his emergence in the art world.
Supreme’s New Box Logo
The collaboration with Olaolu Slawn is set to breathe new life into Supreme’s signature aesthetic. Slawn will bring his unique artistic touch to the new Supreme Box Logo Tee, which will be available in white, black, and grey.
The new Box Logo Tee reflects Slawn’s previous projects in graffiti, caricature design, murals, and more blending contemporary art with street culture. The shirt was notably teased by British rapper Central Cee, who wore the grey iteration in a recent Instagram story.
In addition to his artistic achievements, Slawn has made significant strides in fashion. He founded the Lagos-based streetwear brand Motherlan and collaborated with UK rap legend Skepta for a Sotheby’s piece. His talent was recognized early by the late Virgil Abloh, cementing his status in the design and fashion industry.
Goals to becoming Youngest Entrepreneur
In addition, Slawn has become a new investor in the luxury streetwear retailer Kick Game. Slawn’s investment in Kick Game marks a new chapter for the retailer. The artist hinted at his involvement by tagging the doors of Kick Game’s flagship Covent Garden store and releasing a film featuring him and his son Beau moving into the office. Beau, a significant inspiration for Slawn, has been involved in various creative projects, including walking for Mowalola at London Fashion Week and appearing in the music video for Dave and Central Cee’s track “Sprinter.”
Slawn aims for Beau to become one of the UK’s youngest entrepreneurs, leveraging his investment in Kick Game to provide opportunities for his son. Speaking on his new role, Slawn said, “I’m not an artist but I make art. I’m not a businessman but I own businesses. With Kick Game, Beau is the brains of the operation. Now he can talk, I just do what I’m told.”
The Future of Streetwear Brands
This partnership is more than a redesign; it represents a broader trend in streetwear. Brands are increasingly seeking fresh perspectives and innovative talent to remain relevant in a competitive market. Slawn’s collaboration with Supreme could set a precedent, encouraging other streetwear giants to embrace change and foster creativity.
A New Era for Supreme
As the brand continues to evolve, Supreme recruits Olaolu Slawn to mark a pivotal moment. The brand’s willingness to innovate and collaborate with rising artists like Slawn ensures its place at the cutting edge of streetwear fashion. The future looks bright for Supreme, with potential for more groundbreaking partnerships and creative ventures on the horizon.
Olaolu Slawn’s recruitment to redesign Supreme’s box logo is a bold step towards the future of streetwear. This collaboration highlights the importance of innovation and adaptability in maintaining a brand’s relevance and appeal. As Supreme continues its efforts to lead the way, the streetwear landscape is set to witness a new wave of creativity and evolution.
Additional Slawn Collaborations
