Scooter Braun is the music-business mind behind the world’s biggest music stars like Justin Bieber, Ariana Grande, and Demi Lovato. Now he’s opening up about his entrepreneurial journey and how he’s reclaimed himself. Scooter’s music career started as a party promoter in Atlanta. After dropping out of college, he worked at So So Def Recordings and eventually started SB Projects. He gave himself 12 months to make it, and that year discovered a 13-year-old Canadian artist named Justin Bieber.