Cinnamon Toast Crunch and Wrestlemania Join Forces

Cinnamon Toast Crunch Cinnamojis are back again for an exciting crossover, making their debut in the WWE ring with wrestling legend Rey Mysterio.

“Cinnamojis are always up for anything and given the chance to adventure into a world of wrestling with spirited characters, colorful masks, and enthusiastic fans, they were all in,” said Mindy Murray, Sr. Marketing Communications Manager for General Mills. “WWE is at the epicenter of sports entertainment, and we are thrilled to bring Cinnamojis’ antics to their passionate fanbase.”

This year, the Cinnamojis are found in different Lucha Libre-style face masks with the mini crunches. Two versions of the cereal are available including one with Rey Myserio’s face plastered on the front for Wrestlemania 39 and the other with Lucha Libre characters jumping out from a ring.

“Cinnamon Toast Crunch is an enduring brand with an amazing product, and we’re excited to welcome them as a first-time WrestleMania sponsor,” said the Head of Global Sales and Partnerships at WWE, Craig Stimmel.

The new Cinnamon Toast Crunch cereal boxes are now sold on shelves nationwide while the special-edition box featuring Rey Mysterio is available exclusively at Walmart this week.

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