Florida has always been a wild card in the skate world — humid, raw, and unapologetically authentic. Between backyard ramps, alligator pits, and parking lot sessions under palm trees, the Sunshine State has bred its own brand of skateboarding — gritty, loyal, and endlessly creative. At the center of this energy is Dustin Amato, founder of The CuRB Show — Florida’s answer to a skate trade show that’s part industry event, part DIY jam, and part cultural celebration.
With $10K on the line, a mix of legendary builders like Jay Ramps and GOAT Ramp coming together for the first time, and a Vegas expansion already on the horizon, CuRB is more than just an event — it’s a movement to bring skateboarding back to the hands of the locals, the shops, and the riders who built the scene from the ground up.
We caught up with Dustin to talk about uniting Florida’s skate icons, the state’s underground energy, and why the future of skateboarding still belongs to the shop decks and the streets.
FRANK151: This is the first time the GOAT Ramp and a Jay Ramps custom street course are coming together — what made you want to unite these two Florida skate icons under one roof?
Dustin Amato: We wanted to work with locals, and we knew we wanted to build something unique. Jay Ranft was slammed — he was literally pouring a concrete park in the Northwest — but he found time to fit us in. The GOAT Ramp is just a perfect mini ramp; it looks super fun to skate and they always rally a great crew of rippers. It was too hard to pick just one, so we figured — why not both? Ayyye!
FRANK151: The invite’s calling out the best shops in the Southeast — what kind of energy or attitude are you hoping they bring to the contest?
Dustin Amato: So far the energy and response have been amazing. The shops have been signing up their riders, and honestly, Florida has a lot of great independent shops that really support the local scene. The talent level here is off the charts. We want to shine a light on those shops and riders because independent shops are the main force in the industry. Big shout out to Tampa Am’s Clash of the Crews for building up these rivalries — we’re just stoked to toss a little gas on that fire.
FRANK151: $10K on the line, Vegas on the horizon — what’s the bigger goal here: the cash, the clout, or the culture?
Dustin Amato: Being able to give cash to skaters for skateboarding is always rewarding, but we’ve never been about the clout. We’re here for the shops — not the props. Skate shops built the culture; they’re the decision makers who should steer the industry into the future.
Shops decide which brands to bring in and help curate the local culture in their communities. The smaller and local brands are often overlooked, so our Vegas event is all about highlighting up-and-coming brands, artists, and the Shop Deck Showdown. We’re even putting together a coffee table book featuring shop decks and the stories behind them — because the shop deck, in my opinion, is one of the most overlooked parts of the industry.
Submit your shop decks at www.CuRB.show, and make your plans to join us in Vegas next year — May 6–9 at the Las Vegas Convention Center. Custom-built course, full half pipe… it’s going to be heavy.
FRANK151: Can you give us a hint of who’s coming through or what kind of vibe they’re bringing?
Dustin Amato: Dave Duncan’s on the mic, Chaz Ortiz will be in the building, and the teams are stacking up — Compound Boardshop, Galactic G Skateshop, Island Water Sports, Westside Skateshop, Funks, Modern, and Central all the way from the Midwest. Some heavy contest hitters are flying in for the EDP Energy Open too.
FRANK151: Florida’s always had its own skate flavor — humid, gritty, and a little reckless. How do you think this event represents that spirit?
Dustin Amato: Luckily it’s November and we’re indoors at the Convention Center — so not too humid this time (laughs). Florida’s got some of the best skaters in the world and the merch to back it up. We’re hyped to see what goes down on the GOAT Ramp, the Jay Ramps SmaK’d custom-built street feature (which we’re unveiling at the show), and the JEEP JAM, with custom welded rails on the sides and a box over the windshield 🤪. It’s about to be insane.
FRANK151: Sounds like Florida’s about to remind everyone where the heart of skateboarding still beats.
Dustin Amato: Hell yeah — that’s the goal.
🌴 FORT LAUDERDALE, FL 🗓️ NOV 11-12, 2025 📍 BROWARD COUNTY CONVENTION CENTER
For the first time EVER: A custom street course by JAY RAMPS @jasonranft and the 28-foot GOAT RAMP @goatramp together under one roof. Two Florida legends, one massive event; hosted by the Voice of Skateboarding @doubleddunc and other special guest judges hosts TBA.
OFFICIAL SKATE SHOP INVITE!
Think your shop runs the Southeast? This is your chance to prove it. We’re looking for the best Pro & Am riders (18+) to battle it out for over $10,000 in cash and prizes! The winning shop gets bragging rights and a spot at the National Championship in Vegas.
Want to be one of the 1,500 fans to witness it all for free? We’re giving all 1,500 tickets exclusively to local skate shops to hand out to their 18+ fans. Stop by your local, grab a free ticket, and buy something while your there !!!
Tickets are available for FREE at the following locations;
🎟️
Andrew 54 NE 40th St, Miami @andrewmiami
Avalanche Skate Shop – 211 Commerce Way suite D, Jupiter @avalancheskateshop
Island Water Sports – 1985 NE 2nd St East Entrance, Deerfield Beach (All 4 Locations) @iws_skate @islandwatersports
Catch-A-Wave surf shop 2741 SW 27th Ave, Miami @catchawaveshop
Compound Skateshop 3604 s. Osprey Ave, Sarasota
@compound.skateshop
Drift House – 350 N Orlando Ave, Cocoa Beach @drifthouse
Free Ride Skate Shop 1520 NW 13th Street, Gainesville
@freeridesurfandskate
Funk’s Board Shop – 840 Deltona Blvd E1, Deltona @funksboardshop
Galactic G Skateshop – 2020 N Orange Ave, Orlando
@galacticgskateshop
El Portal Skateshop at SkateBird Miami @elportalskateshop
Mindset Boardshop 420 Central Ave. Sarasota
@mindsetboardshop
Mr Bikes n Boards – 250 S Ronald Reagan Blvd #118, Longwood @mrbikesnboards
Phazeone Skate Shop 615 Railroad Sq #1 Tallahassee @phazeoneskateshop
Plus Skate Shop – 1646 E Colonial Dr #4804, Orlando
@plus_skateshop @plusskateshop_orlando
Relief Skate Supply 229 Harrison Ave, Panama City
@relief_skate_supply
Resident Skateshop – 1725 Biltz Ave NE, Palm Bay @resident_skateshop
The Barber Skate Shop – 717 N Kentucky Ave, Lakeland @barberskateshop
The Block Skate Supply 1717 N Main Street, Jacksonville @theblockskatesupply
The Hook Up Skate Shop Vape Shop & Smoke Shop – 29 Federal Hwy, Deerfield Beach (all 5 Locations) @thehookupus1
Water Boyz Skate Shop 380 N 9th Ave, Pensacola
@waterboyz
Westside Skateshop – 39334 US Hwy 19 N, Tarpon Springs @westsideskateshop
Zumiez – 19575 Biscayne Blvd, Upper Level, #1273, Aventura @zumiezaventura579
Zumiez – 8000 W Broward Blvd #1715, Plantation @zumiezbrowardmall @zumiezbroward
Special thanks to EDP Energy