Rihanna’s Fenty x Puma collaboration is being revived.
On Wednesday the announcement was made but there were little to no details on what to expect from the collab. Puma confirmed it had started a new partnership with Rihanna.
In 2014, Rihanna was asked by Puma to serve as its Women’s Training Ambassador and its Women’s Creative Director. “It’s great to find a brand that celebrates strength and individuality,” Rihanna said back when announcing the partnership in 2014. “I couldn’t think of a more perfect partner to collaborate with as a creative director. I’m excited for you to see what PUMA and I come up with.
Rihanna is currently fresh off from headlining the Apple Music Super Bowl Halftime Show. Later this month, Rihanna will perform at the Oscars, where she’s up for Best Original Song for the Black Panther: Wakanda Forever single “Lift Me Up.”