Battle in the Clubhouse

Clubhouse is building a new stage for producers.

The app allows users to create live audio-only chat rooms for people start or join. The concept of having Beat Battles on the platform came from producers Boi-1da, Cardo, and their manager Simon Gebrelul, after coming across rooms where people would share their beats. 

For each battle in Clubhouse, producers play their beats on the virtual stage to Boi-1da and Cardo, along with guest judges like Metro Boomin, Drake, No I.D., Vinylz, Sevn Thomas, Mustard, Lil Yachty, and more. In a round, two producers verse each other, and the judges decide the winner. If the beats are bad, producers get feedback, and if the beats are good, the producers are hyped and make their connects.

The fourth Clubhouse Beat Battle happened last month. Clubhouse chats aren’t recorded, so the battles are one-time-only moments, like listening to the radio. In order to stay with it, A&Rs, label execs, songwriters, and tastemakers have been packing the rooms to keep an eye on undiscovered talent. It’s like an American Idol for producers.

The Battles are still coming together, and the creators are working to polish the show. The latest Battle had preliminary rounds for a bracket of 16 producers to compete. Everyone in the room (including listeners) got free Splice memberships. Some of the prizes also included cash, Xbox Series X, Playstation 5, and a session with Boi-1da and Cardo.

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