In this series, Frank 151 invites you on a captivating journey around the globe, providing a unique glimpse into the narratives and imaginative landscapes of individuals who are driving creativity to new heights worldwide.
Embark on a visual and intellectual adventure as we delve into the worlds of not only photographers and actors but also delve into the realms of rappers, musicians, graffiti artists, filmmakers, and the visionary minds behind emerging brands. Our creative chronicles are set to unfold, offering a rich tapestry of insights, anecdotes, and life wisdom that traverse the vibrant streets to the dynamic boardrooms, from the vast oceans to the majestic mountains.
Join us as we connect with the crème de la crème of the creative realm, bringing forth a diverse spectrum of perspectives that highlight the intersection of artistry, innovation, and entrepreneurship. From the pulse of urban streets to the serene landscapes, this series promises to capture the essence of the global creative scene, providing an immersive experience that transcends boundaries and celebrates the multifaceted expressions of human ingenuity.
Before the days of viral car culture and cinematic rally recaps, Marko Seider was already carving his own lane—first in skateboarding and music, then in the world of supercar rallies. A product of Australia’s underground scenes, Seider grew up immersed in skate culture, where style, speed, and rebellion were second nature. His passion for music saw him dive into the industry, where he built a network of like-minded creatives who thrived on adrenaline and innovation.
It wasn’t long before that same energy fueled his next move: Bullrush Rally. What started as a vision to bring together Australia’s most passionate car enthusiasts quickly transformed into an iconic annual event, blending high-octane road trips with an unmatched party atmosphere. Unlike traditional rallies, Bullrush isn’t just about the cars—it’s about the culture, the people, and the experiences that make each journey unforgettable. Seider took cues from skateboarding’s DIY roots, music’s ability to connect people, and the exclusive, yet rebellious spirit of underground scenes to craft something truly unique.
Today, Bullrush Rally stands as Australia’s premier luxury automotive event, drawing everyone from pro athletes to entrepreneurs and entertainers. But at its core, it’s still a reflection of Seider’s creative DNA—pushing boundaries, bringing people together, and redefining what a rally can be.
For this installment of Curators of Culture, we sit down with Marko Seider to talk about his journey from skate decks and soundboards to steering one of Australia’s most thrilling automotive events.
Frank 151: The Origins of Bullrush Rally: What inspired you to start Bullrush Rally, and how has it evolved since its inception?
My whole life has revolved around cars, music, and culture. I initially went down the music path, working as an audio engineer in LA and getting to collaborate with some incredible artists. But when I moved back, I decided to chase my other passion—cars. I saw what was happening in Europe with rallies and knew there was nothing like that in Australia. So I built it. I wanted Bullrush to be more than just a drive—I wanted it to be a full-blown experience, something that blends speed, adventure, and culture in a way that works for our local scene.
Since then, Bullrush has evolved into Australia’s most exclusive yet rebellious rallies. We’ve taken over race tracks, airports, and main streets, thrown next-level parties, and built a community that feels more like family than just participants. Every year, we push the envelope further—making it more immersive, more insane, and more unforgettable.
Frank 151: Challenges and Triumphs: What were some of the biggest challenges you faced in launching and maintaining a luxury car rally like this?
The biggest challenge? Convincing people that something like this was even possible in Australia. When we started, the idea of a high-energy, multi-day rally with full-scale production wasn’t really a thing here. The roadblocks were everywhere—logistics, regulations, sponsors, and making sure we attracted the right crowd without losing the exclusivity that makes it special.
Once we proved the concept and built momentum, the next challenge was keeping the quality while scaling up. Every year, we have to outdo ourselves—wilder routes, bigger experiences, and moments people will never forget. But at the same time, it can’t just get bigger for the sake of it. The energy, the community, the authenticity—that’s what makes Bullrush different, and that balance is something we protect.
But the biggest win? Seeing the Bullrush culture grow. It’s never been just about the cars—it’s about the people, the stories, and the feeling that you’re part of something bigger. That’s what makes all the challenges worth it.
Frank 151: 2024 Rally Highlights: The 2024 rally looked incredible—what are some of the standout elements from the 2024 rally and what would you like to do different in 2025?
The biggest moment in 24’? Definitely the street takeover in Surfers Paradise. We had just wrapped up our airport takeover event, rushed up the coast, and every driver in the V8 Supercars Championship jumped in the passenger seats. Full police escort through the city, straight down to the main street in Surfers Paradise. Heading into it, the streets looked empty—but one corner later, we rolled in and parked up with over 8,000 fans packing the street. The energy was unreal. Working alongside major brands like Boost Mobile and Supercars to make that happen was massive.
2025 is our 10-year anniversary, so we have to go even bigger. We’re keeping that momentum going—more street takeovers, bigger airports, bigger crowds, more energy. I also want to dial in the content even harder, making sure we showcase the rally to the world in a way that truly captures its chaos, excitement, and once-in-a-lifetime moments.
Frank 151: You originally grew up a skateboarder & skateboarding has along line of impactful entrepreneurs from Tony Hawk to Rob Dydrek too all sorts of other examples what kind of lessons did skateboarding teach you that you have translated into business?
Seeing guys like Tony Hawk and Rob Dyrdek build brands outside their niche in the ‘90s was wild. Before them, these guys weren’t supposed to be entrepreneurs, let alone household names. They didn’t follow a blueprint, they created their own.
Skating, snowboarding, all action sports teach you to see the world differently. A set of stairs… To most people it’s just that – But to us, it’s a line, a challenge, a way to push a boundary. That mindset carries over into business—it’s about finding creative angles, seeing opportunities where others don’t, and standing out in a way that feels natural and authentic.
Beyond that, it’s the culture. You don’t wait for permission – you build your own scene, your own brand, your own movement. That’s exactly the energy I brought into Bullrush. No one handed me a roadmap for this, I created it in a way that felt real to me.
Curating the Experience: How do you go about curating the mix of cars, people, and destinations to make Bullrush Rally a unique experience?
It’s all about the right mix. You can have the craziest cars in the world, but if the people don’t bring the right energy, it’s traffic. I look for people who want more than just driving from A to B – people who bring personality, excitement, and a sense of adventure.
Everyone comes for something different, so we give them a taste of it all. One day, you’re pushing limits on a world-class race track. The next, you’re at a rooftop party overlooking the city. We shut down airports, taken over streets, and put people in places they’re not supposed to be. Every stop has to feel different, unpredictable, and unforgettable.
And the cars? I love diversity. Sure, there are plenty of supercars, but nothing beats when someone rolls in with a properly built JDM legend or an old-school muscle car. It keeps things fresh. Over the years, we’ve had everything from brand-new hypercars to hand-built classics, and that’s what makes the lineup special—it’s a mix of performance, personality, and style.
Community and Culture: Bullrush seems to be as much about the people as it is about the cars. How have you fostered a sense of community within the rally?
It’s simple—we create experiences that force people to connect. Bullrush isn’t just about showing up, driving, and leaving. You spend a week pushing limits together, partying together, and sharing moments that you’ll never forget. That kind of energy naturally builds a tight-knit community.
We also keep the vibe right – no egos, no gatekeeping. You could have a multi-million-dollar hypercar, but if you’re not bringing the right energy, this isn’t the place for you. It’s never been about flexing cars – it’s about shared experiences, the stories, and the friendships that come from it.
And it’s not just that one week of the year. We bring people together year-round with over 20 events; track days, drive days, Formula 1 weekends, and social events. The Rally is jewel in the crown, but the community is the core.
The Luxury Lifestyle: How do you see Bullrush Rally fitting into the broader luxury lifestyle scene?
Bullrush fits into the luxury lifestyle scene, but in its own way. This isn’t about sipping champagne and playing it safe—it’s more rock ’n’ roll than that. The luxury isn’t just about expensive things; it’s about access. It’s about experiences that money alone can’t buy—private airstrips, street takeovers, high-energy moments that feel exclusive but never staged.
We attract people who have done it all but still want something more—something raw, something real, something that gets their heart racing. That’s where Bullrush stands apart. It’s not the usual clean-cut, polished luxury event. We built it for people who want to be part of the action instead of spectate.
Impact Beyond the Rally: Bullrush often partners with charities and brands—how important is it for you to make an impact beyond the automotive world?
It’s massive. If all we did was drive cars and party, it would just be obnoxious. That’s not what Bullrush is about. Giving back adds depth to what we do and creates a real impact beyond just the rally.
Over the years, we’ve supported some incredible causes, and I want to keep growing that side of Bullrush. There’s something powerful about bringing people together for something bigger than themselves—whether it’s raising money, creating opportunities, or using our platform to make a difference.
As for brand partnerships, it’s about working with brands that share the same energy and vision. We’re Michelin’s longest-standing partner in Australia, and I’ve been an ambassador for them for years. They’ve taken me all over the world, and it’s been an incredible relationship. Our community trusts our advice, and because of that, we’ve been able to align with some of the best brands in automotive and lifestyle—from Lamborghini to Jacob & Co.
Favorite Moments: Do you have a favorite story or moment from the rallies over the years that sticks with you?
There are so many, but my favorite moments are the ones that almost didn’t happen—the things that get pulled off last minute, where nobody realizes how close it was to not happening at all. Like convincing a helicopter pilot to get airborne on the spot, and five minutes later, it’s on a low pass a meter above 50 cars. Hearing the pilot say over the radio, “I saw the Lambo had its doors up, so I had to go up three feet… sorry, I couldn’t get any lower mate.”
Or pulling into a rural town that’s never seen a supercar, let alone 50 of them. Watching that cannon event unfold when a kid nervously asks for a photo, and instead you throw them the keys to a Lambo and let them bounce it off the rev limiter. That kind of raw, unexpected energy—those moments that people never forget.
Then there are the big ones. Being in a chopper with no doors, leading the crew down the Great Alpine Road. The last-minute police escorts. Driving Mount Panorama at the speed limit one year, then coming back the next year and renting the entire mountain for the day. Hitting 300km/h down Conrod Straight.
It’s been a wild ride.
Marko’s Passion for Cars: What sparked your personal passion for cars, and do you have a favorite ride from your own collection?
I’ve always been obsessed with anything that goes fast—bikes, cars, boats, planes—the more power, the better. Give me the opportunity and I’d race a lawnmower!
I grew up as a JDM kid, and it’s been wild to see how much that market has evolved over the years. These days, I’m a Lamborghini fan purely because of how much drama they bring, but the only car I’ve ever truly regretted selling is a beaten up 1986 Toyota AE86. There’s just something about that car—the rawness, the feel, the connection—you don’t get that same feeling with anything else these days.
Future Vision: Where do you see Bullrush Rally heading in the next five to ten years, and what legacy do you hope it leaves behind?
In five years, I see Bullrush going global – not just dominating in Australia but expanding into multiple countries. I want to push boundaries even further -bigger experiences, wilder destinations, and collaborations with the biggest names in motorsport, fashion, and lifestyle.
As for the legacy? Honestly, I just want to keep doing what I think is cool and build a lifestyle around it. Create insane moments, unforgettable memories, and do it all with my mates. We’re already seeing the next generation get involved – kids of past entrants joining in – and that’s when you know you’ve built something special. Seeing different generations experience the same energy, the same adrenaline, and the same sense of community is what it’s all about.