Sneaker Con Sydney 2024: A Showcase of Iconic Kicks

Written by:

Aleksandra Rybakova 

Sneakerheads, hypebeasts, and fashion aficionados alike gathered in Sydney for one of the most anticipated events of the year: Sneaker Con 2024. The vibrant atmosphere was electric, buzzing with excitement as enthusiasts flaunted their prized sneaker collections and coveted grails. Among the plethora of coveted kicks, several standout models stole the spotlight, captivating the attention of sneaker enthusiasts from around the globe. Below is a list of my favourite personal sneaker picks from the 2024 Sydney Sneaker Con.

                                  Nike SB Dunk Low “Why So Sad”

One of the most sought-after sneakers at Sneaker Con Sydney was the Nike SB Dunk Low “Why So Sad”. This enigmatic pair pays homage to the melancholic beauty of street art, featuring a captivating colour scheme of deep blues and sombre hues. Inspired by the emotional depth of urban expressionism, this shoe encapsulates a profound narrative within its design, making it a must-have for collectors who appreciate the fusion of art and fashion.

emotional depth of urban expressionism, this shoe encapsulates a profound narrative within its design, making it a must-have for collectors who appreciate the fusion of art and fashion.

The Nike Dunk Low SB “Why So Sad” resonates beyond its aesthetic allure, serving as a poignant emblem of the unspoken struggles of men’s mental health. With its sombre colour palette and emotive design, this sneaker invites introspection and prompts crucial conversations about the complexities of emotional well-being. In a society often bound by rigid notions of masculinity, the “Why So Sad” Dunk Low SB challenges stereotypes and advocates for vulnerability, urging individuals to embrace their emotions and seek support when needed. By leveraging the influential platform of sneaker culture, this shoe not only sparks awareness but also fosters a culture of empathy and understanding, paving the way for greater acceptance and support for men facing mental health challenges.


                                     Nike Dunk Low SB “What The Dunk”

Stepping into the realm of eclectic design, the Nike Dunk Low SB “What The Dunk” made a striking appearance at Sneaker Con. Renowned for its audacious mashup of various Dunk colourways, this sneaker defies convention with its fearless blend of patterns, materials, and textures. Each pair is a unique masterpiece, celebrating the rich heritage of the Nike Dunk while pushing the boundaries of creativity to new heights.

The Nike Dunk Low SB “What The Dunk” stands as a pinnacle of sneaker design, showcasing an audacious fusion of various Dunk colourways in a single silhouette. Released in 2007, this iconic sneaker disrupts conventions with its fearless blend of patterns, materials, and textures, paying homage to the rich heritage of the Nike Dunk while pushing the boundaries of creativity to unprecedented heights. Each pair is a unique masterpiece, a kaleidoscopic collage of Dunk iterations, from the legendary “Pigeon” to the revered “Hemp” and beyond, creating a captivating narrative of sneaker culture encapsulated within its design. As a testament to its enduring appeal, the “What The Dunk” remains a highly sought-after grail for collectors and enthusiasts, symbolizing the boundless possibilities of self-expression through footwear.


Orange Lobster Nike Dunk Low

Adding a vibrant pop of colour to the event, the Orange Lobster Nike Dunk Low captivated onlookers with its bold and eye-catching design. Inspired by the crustacean’s vivid hues, this sneaker boasts a striking orange upper complemented by contrasting accents, creating a visually dynamic aesthetic that commands attention. With its limited availability and striking colourway, the Orange Lobster Dunk Low remains a coveted grail for sneaker enthusiasts worldwide.

The Nike Dunk Low SB “Lobster” collection is a celebration of seaside vibes and culinary delights, featuring a range of vibrant colourways inspired by the beloved crustacean.

Originally surfacing in 2008 with the “Red Lobster” and “Blue Lobster” editions, followed by the “Yellow Lobster,” “Green Lobster,” and “Purple Lobster,” each iteration exudes its own unique charm and personality. However, the spotlight now shines brightly on the Orange Lobster, the latest addition to this illustrious line-up, making waves as the freshest catch of 2024. With its bold and captivating orange hue reminiscent of a sun-drenched beach, this newest release injects a burst of energy into the collection, captivating sneaker enthusiasts with its vibrant colourway and meticulous detailing. From its claw-inspired motifs to its premium materials and impeccable craftsmanship, the Orange Lobster Dunk Low SB emerges as a standout symbol of innovation and creativity, further elevating the legacy of the iconic Lobster series within sneaker culture.

Marty McFly Nike Shoes

Transporting sneakerheads back to the future, the Marty McFly Nike Shoes made a nostalgic appearance at Sneaker Con Sydney. Inspired by the iconic footwear worn by Marty McFly in the classic film Back to the Future II, this futuristic sneaker features self-lacing technology and an unmistakable design that pays homage to the beloved movie franchise. With its

timeless appeal and cutting-edge innovation, the Marty McFly Nike Shoes continue to captivate sneaker enthusiasts of all generations.


Nike Air Dior

Exuding luxury and sophistication, the Nike Air Dior made a statement at Sneaker Con with its exquisite craftsmanship and iconic branding. This collaborative masterpiece between Nike and the renowned fashion house Dior seamlessly blends sportswear with high fashion, resulting in a sneaker that exudes unparalleled elegance and style. From its premium materials to its meticulously crafted details, the Nike Air Dior epitomizes the pinnacle of luxury in sneaker culture.


Air Jordan Off-White

Fusing the heritage of Jordan Brand with the avant-garde aesthetic of Off-White, the Air Jordan Off-White collection captivated sneaker enthusiasts at Sneaker Con Sydney. With its deconstructed design and iconic branding, each pair represents a harmonious union of streetwear and basketball culture. From the iconic “Chicago” colorway to the bold reinterpretations of classic silhouettes, the Air Jordan Off-White collection continues to redefine the boundaries of sneaker design and creativity.


At Sneaker Con Sydney, the presence of Off-White Nike shoes resonated as a heartfelt tribute to the visionary designer, Virgil Abloh, who left an indelible mark on sneaker culture and beyond. As enthusiasts gathered to celebrate their shared passion for footwear, the Off-White collaborations stood out not only for their iconic design but also as a symbol of Abloh’s enduring legacy. Each pair served as a poignant reminder of his innovative spirit and boundary-pushing creativity. From the iconic zip-tie embellishments to the bold text overlays, these sneakers embodied Abloh’s fearless approach to design, inspiring admiration and reverence among attendees who honoured his remarkable contributions to the world of fashion and beyond.


Travis Scott Nike Dunk Low

Closing out the showcase with a bang, the Travis Scott Nike Dunk Low made waves at Sneaker Con with its bold design and coveted status. 


Travis Scott’s collaboration with Nike Dunk Low made a significant impact at Sneaker Con Sydney, even without the presence of his signature Cactus Jack pair. While the absence of the Cactus Jack iteration was notable, Scott’s influence was unmistakable in the buzz surrounding the Dunk Low collaboration. The release showcased Scott’s knack for reimagining classic silhouettes, with each pair boasting unique detailing and a distinct aesthetic that reflected his eclectic style. From bold colourways to unexpected design elements, the collaboration captured the essence of Scott’s creative vision, leaving attendees eagerly anticipating his future contributions to sneaker culture.


Custom designs by Australian artists


At Sneaker Con, The Gallery from Wollongong stood out with their showcase of custom-made shoes adorned with street-style designs and sparkling laces. Each pair exhibited the fusion of artistry and footwear craftsmanship, capturing the essence of urban culture in wearable form. The Gallery’s creations were not just shoes; they were vibrant expressions of individuality, with graffiti-inspired motifs and intricate illustrations adorning every inch of the sneakers. The addition of sparkling laces added a touch of glamour to the streetwear aesthetic, elevating the shoes to coveted fashion statements that seamlessly blended style and art. Visitors marvelled at The Gallery’s innovative approach, recognizing their custom-made shoes as unique pieces that embodied the dynamic energy of street culture while making a bold statement on the sneaker scene.

Osiris Skate shoes


The latest release of Osiris skate shoes marked a significant moment in the brand’s ongoing legacy within the skateboarding community. With a dedication to performance, style, and durability, Osiris unveiled a collection that seamlessly combined cutting-edge technology with timeless design. Featuring innovative materials, reinforced stitching, and enhanced cushioning, these skate shoes were engineered to withstand the rigors of modern skateboarding while providing unparalleled comfort and support. Drawing inspiration from street culture and contemporary trends, the latest Osiris release showcased a diverse range of colourways and silhouettes, catering to the diverse tastes of skateboarders worldwide. As a brand rooted in the ethos of authenticity and creativity, Osiris continues to push the boundaries of skate footwear, empowering riders to push their limits and express themselves both on and off the board.


In conclusion, Sneaker Con Sydney 2024 proved to be a celebration of creativity, innovation, and passion within the sneaker community. From timeless classics to cutting-edge collaborations, the event showcased the diversity and depth of sneaker culture, highlighting the enduring appeal of these iconic kicks in the hearts and closets of enthusiasts worldwide.

Many thanks to all the vendors for coming up with such an impressive variety of new releases and sought after classics and collectible items!

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