Rolling Loud California Announce ‘10 Years of Rolling Loud’ Pop-Up Shop at NTWRK LA on March 13th

Pop-Up Shop Experience Features Exclusive Access to Merch Collabs with YG, b2Ss, Zushi & more

Celebrating its impact across music, fashion, and culture, Rolling Loud brings the ‘10 Years of Rolling Loud Pop-Up Shop’ to Los Angeles at NTWRK LA on Wednesday, March 13th from 12pm – 8pm. The pop-up shop will feature a ‘10 Years of Rolling Loud’ photo gallery, exclusive merch collaborations, including with YG and Zushi, merch and other giveaways, and a close up look at Rolling Loud’s history of artist chains, on display for the first time. Los Angeles fans are invited to shop the exclusive collections at the NTWRK LA store and experience Rolling Loud’s journey from humble beginnings to the World’s Largest Hip Hop Festival. The first hour of the pop-up, from 12pm-1pm, will be exclusively open for LOUD PUNX holders.

Rolling Loud and NTWRK’s LA pop-up brings a series of exclusive limited collaborations to its store on Fairfax Ave, the center of L.A.’s streetwear scene, along with photos and memorabilia from past Rolling Louds. Notable among the new collab capsules is a “10 Years of My Krazy Life at Rolling Loud,” a new collection with star Compton rapper YG, celebrating 10 Years of Rolling Loud and the 10th anniversary of YG’s classic album My Krazy Life. Additional Rolling Loud merch collaborations include collections with high end weed brand Zushi and rising streetwear brand b2Ss.

Limited quantities of select styles from these collections will be sold at the festival, however the Rolling Loud NTWRK LA pop-up will be the only place where fans can purchase many of the colorways and items from these special edition collections. Pop-up attendees will also get the first opportunity to buy Rolling Loud’s own official merchandise before it hits the merch booths during the festival. Rolling Loud and NTWRK will also give away 300 Revenge brand t-shirts and 5 PS5 consoles to lucky fans during the pop-up on March 13th.

The upcoming pop-up will feature photos from all eras of Rolling Loud history, and will display custom chains gifted to artists by Rolling Loud at past editions of Rolling Loud California. Crafted by GLD, the chains reflect the unique character of each California festival. Pop-up attendees will have the opportunity to pose for a photograph wearing one of the Rolling Loud chains. Interested fans can purchase a Rolling Loud chain during a live auction on the NTWRK app on March 13th.

Keep an eye on the NTWRK app during the week of 3/11 for Rolling Loud California ticket giveaways and more.

The first Rolling Loud event of the year, Rolling Loud California 2024 promises a stacked lineup filled with hip-hop legends, local heroes, and rising stars. RL California features headlining performances by ¥$ (Ye + Ty Dolla $ign), Nicki Minaj, Post Malone, and Future X Metro Boomin, leading a stacked undercard that includes stars like Bryson Tiller, Sexyy Red, Summer Walker, PartyNextDoor, Don Toliver, Big Sean, and a joint performance by L.A. legends YG & Tyga, plus many others. Rolling Loud California returns to Hollywood Park, on the grounds adjacent to SoFi Stadium, in Inglewood, CA from March 14th-17th, 2024.

For more information, please visit: https://thentwrk.com/ and www.rollingloudca.com.