You may have recently seen some mysterious Nike billboard ad’s popping up in New York City and Los Angeles and now we are getting closer to receiving some answers on what’s to come.
Nike has released a “LOST SHIPMENT” ad with a hotline number (1.800.561.1985). A closer look at the bottom left of the poster reads “If found, do not attempt to approach shipment on your own accord. Please contact authorities now.” From the video ad previously release, we could see a date of 6/6/85 eluding to what could be on the way.
When you dial the number, you’ll receive a brief recording that reveals latitude and longitude coordinates with a date: 34°02’25.1”N, 118°16’00.8”W and June 12. The coordinates reveal a parking lot close to the intersection of W Pico Boulevard and S Flower Street nearby downtown Los Angeles.
No word yet on what the campaign could hold, but you can expect it to be something big. Perhaps the campaign could be related to the rumored Stranger Things collaboration?