Step inside the RAW Rolling Paper Factory for a once-in-a-lifetime, behind-the-scenes tour with RAW founder Josh Kesselman. From century-old machines to modern innovations, see exactly how your favorite RAW, Elements, and Juicy Jay’s papers are engineered for the perfect burn—and why no one else does it like this.
You’ll witness the 100-year-old cutters and interleaf stackers that still outperform modern replacements, and learn how paper is conditioned, pressed, and watermarked to control burn rate and airflow. Josh explains the entire process, including RAW’s dedication to organic acacia gum and their refusal to take shortcuts with harmful additives.
The tour moves from pedal-powered “bicicleta” machines to cutting-edge equipment, showing how history, tradition, and technology blend to make every booklet of papers. Along the way, Josh shares the philosophy behind RAW, why studying the past creates the blueprint for the future and invites you into spaces few outsiders have ever seen.
From the upstairs room every RAW paper passes through, to the colorful Juicy Jay’s chill room, and even the private archives of prototype packs, this video shows the history, creativity, and culture behind the world’s most iconic rolling papers. This isn’t just a factory tour, it’s a story of passion, craftsmanship, and connection. If you’ve ever wondered how RAW papers are really made, this is the video you’ll remember.