From Tyler the Creator to Bill Gates, How Casio Became One of the Most Popular Watches in the World

Few brands have timestamped the evolution of technology and fashion through eras like CASIO. The manufacturer was once known for producing keyboards and calculators before entering the watch category in the early 1970s. Harnessing its LSI technology when developing its first watch, CASIO set a precedent for creating innovative timepieces. In the latest episode of Behind the HYPE,

Hypebeast explores the rise of CASIO’s design heritage and the company’s journey to becoming the most recognized and prolific watchmaker in history.

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