To celebrate the collaboration of Dior and Denim Tears, Dior will be launching 4 pop-up store locations that will feature the Dior Tears capsule collection.
Dior menswear designer, Kim Jones, and Denim Tears designer, Tremaine Emory, came together to merge the luxury house’s elegance with casual classic looks. The capsule collection features modern menswear with a contemporary flair. Gaining inspiration from the denim, the collection gives new life to some of Dior’s classics, including the Saddle Bag, Dior Lingot, and their B33 sneakers.
The vision of the collection is a place between a dream and enchantment, leading each new pop-up store to be a full experience including special installations at each location. Each store will include it’s own installation, many including fun giant inflatables and video projections. The projections will include co-branded logos and other images to further highlight the Dior Tears capsule collection.
The Dior Tears capsule collection is adorned with Denim Tears-inspired detailing, including varsity lettering and a fresh collaboration version of the Denim Tears wreath motif and peace sign. The collection also sticks to Denim Tears’ typical bold color schemes. Pieces in the collection will include multiple types of jackets, trousers, shorts, sweaters, bucket hats, scarves and much more. The capsule collection is bound to include nearly every item one could ask for.
Pop-up stores for Dior Tears will open in 4 locations, London, Tokyo, Seoul and Shanghai. The store dates are all listed below. The collection is available to browse on the Dior website; customers can also sign up to be notified when the collection hits online stores.
London: July 8th – 13th
Tokyo: July 11th – 30th
Seoul: July 13th – 22nd
Shanghai: July 15th – 25th