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Nestled along the iconic shores of Burleigh, where the waves dance in harmony with the
sun-kissed sands, lies the heart and soul of Red Sky hemp clothing. This vibrant brand,
rooted in the ethos of sustainability, community, and respect for Indigenous culture,
embodies the essence of Australian spirit and ingenuity.
Burleigh heads Australia, with its storied surfing history dating back to the legendary Stubbies Surf Classic of 1977, holds a sacred significance as the traditional land of the Kombumerri clan of the Yugumbeh Language Group. Known as ‘Dreaming Mountain’ Jellurgal, this land has been cherished by its custodians for over 23,000 years.
Since its inception in 2018, Red Sky has embraced a philosophy of collective collaboration, engaging both local and international communities. Their journey is a celebration of Australia’s natural beauty, from its rugged coastlines to the vast outback, echoing a profound connection to the land and a thirst for knowledge and adventure.
Glenn Mellross
At the helm of this sustainable revolution stands Glenn Mellross, the visionary founder whose passion for the planet and commitment to a brighter future ignited the spark for change. After years in the civil construction industry, Glenn recognized the need to shift gears towards a more purpose-driven existence, one centered around creating a sustainable lifestyle and leaving a lasting legacy for his two young sons and future generations.
For Glenn, Red Sky is more than just a clothing brand—it’s a testament to the power of conscious living and the profound impact individuals can make when they lead with integrity and compassion. As we delve into Glenn’s journey and the ethos driving Red Sky, we uncover a story of transformation, resilience, and unwavering dedication to building a brighter, more sustainable world for all. Red Sky recently collaborated with the infamous Who Are We Hurting collective for a caged stunt in Melbourne with legalised cannabis mp’s Rachel Payne and David Etershank. Putting their money where their mouths were and investing in activism like so many brands don’t.
- What inspired you to create a hemp fashion brand, and how does it align with the ethos of the intentional cannabis
movement?
RED SKY apparel was born from a profound desire to create positive change!
“Personally, I have always been passionate about sustainability and our planet, but felt like my contribution simply wasn’t enough”
-Glenn
As most of us are aware, the textile industry is having a significant negative impact on our environment, particularly that of ‘Fast Fashion’ ….this led us in search for a more sustainable option. We didn’t have to look far, as nature, as always had the answer.
The benefits of incorporating natural fibers such as hemp are endless and made for the perfect fabric of choice for our collections. It was important to us that we create quality clothing that is not only incredibly comfortable, durable, and versatile in all climates, but ultimately made to last. Like many of the pioneers before us, who have helped pave the way…our emphasis is on spreading awareness and celebrating our freedom of choice! We could go on and on about this miracle plant, and just how fucking amazing it is…The only plant that can feed you, house you, clothe you, and heal you.
- Can you tell us about the sustainable practices involved in producing your hemp clothing line?
We have researched tirelessly in order to source manufacturers in the textile industry with the same mantra as ours, and we are pleased to say that we have established long-lasting working relations with such companies. From seed to garment, our entire production line is carefully considered, and the utmost importance placed on quality control. At our core, we advocate for fair treatment of workers, environmentally sustainable practices and social responsibility. For us here at RED SKY, transparency is key, and sustainability paramount.
Glenn Mellross developing his love for hemp and sustainability.
- How do you navigate the regulatory landscape surrounding hemp products in Australia?
Fortunately here in Australia, regarding the textile industry, regulations are fairly straightforward….there are a few standard requirements that we must adhere to, but for the most part, it’s pretty simple. Due to strict government regulations and the prohibition of hemp farming over the past century, we no longer have the industry to support brands like ourselves, in terms of manufacturing locally. Until such times we are forced to look offshore, however, our ultimate goal is to be both designed and made here in Australia.
- In what ways does your brand contribute to destigmatizing cannabis use through fashion?
We’re proud to follow in the footsteps of many noble eco-warriors, cannabis activists, and all-around legends who have tirelessly campaigned to protect and honor our fundamental human rights.
Our debut range aptly titled “REDEMPTION COLLECTION” was named as such to highlight the many years of outdated propaganda surrounding the Cannabis plant, and also bring awareness to the myriad of benefits hemp as a sustainable super fiber can produce.
Having the freedom to promote a particular message directly through our range of apparel is epic too!
Activists Will Stolk and Alec Zammitt, who operate under the Who are we hurting? banner had joined forces with Legalise Cannabis Victoria MPs David Ettershank and Rachel Payne to erect a ‘jail’ around the Queen in the state’s parliament building.
- Could you elaborate on the design process behind your hemp garments and how you incorporate elements of Australian culture into your collections?
Australia has a unique natural beauty, from rugged coastlines to the red dirt of the vast outback…. this is what truly inspires us to create and design our range. Drawing inspiration from the rich earthy tones of our landscape to the fresh coastal hues of the ocean, it’s all about nature. Our staples consist of relaxed-fit Hemp/Organic cotton tees, tanks, hemp boardies, and accessories, perfect for our Aussie laid-back lifestyle.
- What challenges have you faced in promoting hemp fashion within the mainstream market, and how have you overcome them?
There are challenges across the board that do hinder the promotional aspects of endorsing hemp products. We have found it super frustrating to promote hemp via social media platforms and mainstream marketing. At times our e-commerce business has experienced issues, which we believe is due to direct association of the cannabis industry.
We haven’t completely overcome these problems but have found the best way is just to keep pushing the boundaries, and also do the groundwork needed to promote our cause via expos, markets, and working with like-minded people/brands as a community.
- How do you ensure fair labor practices and ethical sourcing throughout your supply chain?
We have gone to great lengths to ensure our suppliers align with our company values. From visiting our these factories firsthand to requesting fair trade and environmental certifications are in place, we can not only guarantee the highest quality of craftsmanship but workers are looked after in the process.
- What message do you hope to convey to consumers through your brand’s commitment to sustainability and conscious consumption?
At RED SKY were committed to being a part of the global solution.
We want people to feel good about what they wear… as consumers there is now options out there for us to leave behind that disposable throw-away mentality we have become so familiar with of late, and push for change.
Gives back is also a big part of what we do, and we’re proud to partner with some amazing entities, such as “One tree Planted” and for every Red Sky product sold we plant trees, and this happens all over the globe!
- Can you share any upcoming projects or collaborations that reflect your brand’s values and vision for the future?
Australia has a vibrant, colorful, and creative weed culture, so we love to show support in any way we can. With events like the Nimbin Mardigrass Rally, local and international hemp/canna expos, and marketing events we plan to support, attend, and contribute wherever possible as we have over the past couple of years.
Our vision is to support our own grassroots cannabis culture in Australia, sharing awareness on the benefits of hemp, and actively promoting all aspects in the quest for cannabis law reform and justice.
- As the intentional cannabis movement continues to evolve, how do you envision the role of hemp fashion brands like yours in shaping its narrative and impact?
We’re committed to following in the footsteps of cannabis activists, eco-warriors and trailblazers that have paved the way for positive change, and highlighting the endless benefits of the cannabis plant.
Here we make decisions based on what is good for people, good for our planet, and feel its as much about education and awareness as it is about pushing the boundaries..so as an emerging Australian brand, we plan to continue collectively working towards a cleaner, greener future.
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