Continuing their efforts towards sustainable fashion and their Coach’s Made CircularTM philosophy, Coach has officially launched their new sub-brand Coachtopia.
Coachtopia was created with the goal of utilizing and redesigning old products to give them all a fresh new life and reduce materials that go to waste. Head of Coachtopia, Joon Silverstein, calls Coachtopia a “discovery lab and collaborative platform” that was created to grow and evolve with their community. The sub-brand has its own Slack channel where customers can “collaborate with us on products, take center stage in our content and campaigns, and reimagine our future together.”
Coach is not new to the goal of sustainability, the Coach (Re)Loved program allowed customers to reimagine already used bags and has given a new life to more than 20,000 Coach pieces. Keeping everything learned from this program in mind, Coachtopia is meant to be a constant work in progress, always interested in hearing new innovations and upgrades to add to the circular business.
Every piece in the Coachtopia collection is created from recycled, repurposed, and reusable materials. The collection includes a range of bags and accessories as well as some footwear items. Each piece in the collection was created for anyone and everyone to enjoy, embrace sustainability, and reduce waste.
The Coachtopia collection is officially available on the Coach website across North America and in the UK through an exclusive pop-up store. They intend to expand the new project into Asia later this year.