Most people recognize the KAWS figure, the X eyes, the Companion character, and the collectibles that sell out instantly. You’ve probably seen them in celebrity homes, music videos, or all over social media.But the story behind KAWS is a lot different than you’d expect.
Before art galleries, before the Dior collaborations, and before his artwork sold for over $14 million, Brian Donnelly was a kid in New York breaking into bus stop advertisements and painting over them. What started as street-level experimentation turned into one of the most recognizable brands in modern art.
This video breaks down the full rise of KAWS — from his early days in graffiti and animation, to Japan’s toy culture, to collaborations with brands like BAPE, Nike, and Uniqlo, all the way to becoming one of the most influential artists in the world.
It’s not just an art story. It’s a story about hype, branding, and how consumer culture really works. Enjoy 🙂