THIS COLLABORATION BECOMES THE FIRST MAJOR FASHION BRAND COLLABORATION FOR A PUERTO RICAN-BASED COMPANY

THE SNEAKER WILL BE AVAILABLE FOR SALE EXCLUSIVELY AT FRSH COMPANY

Luxury retailer FRSH Company announced a collaboration with global brand Puma today for a Puerto Rico-inspired sneaker, “FRSH Puma Island,” becoming the first major fashion brand collaboration for a Puerto Rican company. The sneaker will be available exclusively at FRSH Company in San Juan, Puerto Rico beginning July 25. Inspired by the beautiful island of Puerto Rico, the sneaker is full of colors and elements treasured on the island, inclusive of the sun in different stages of the day, the sand of the beach, the seawater, the water of the river, and the countryside. In addition, the coordinates of one of the most beautiful beaches in Puerto Rico, Playa Tortuga in Culebrita, can be found on the back of the sneaker.

As the premier retailer for luxury shopping in Puerto Rico, FRSH Company has previously collaborated with brands such as New Era, Medalla Light, The Flinstones, and artists such as Bad Bunny and Karol G, to name a few. FRSH has garnered a cult following for remaining true to the island and continuing to draw inspiration from Puerto Rico’s vibrant culture, sports, and the history that defines them. Just a few weeks ago, FRSH Company celebrated the grand opening of their new brick-and-mortar store located in the District T-Mobile, the central entertainment hub in San Juan. With an interior designed by the earth’s elements, the one-of-a-kind space was crafted to embody nature. The store is a highly curated snapshot of elevated tastes and trends from around the globe and includes apparel, books, apothecary and home goods hand-selected to enhance the island experience.

FRSH Company is located at: Distrito Centro De Convenciones, San Juan, 00918, Puerto Rico.