VILLIN: The Rebirth of Australia’s Iconic Athleisure Brand

In the dynamic world of activewear, where trends are fleeting and competition fierce, few brands have managed to leave an indelible mark like VILLIN. Known for its unapologetically bold designs, infused with a sexy, street-inspired edge, VILLIN Originally know as BRICK CITY VILLIN didn’t just participate in the activewear industry—it broke the mold. The brand quickly became synonymous with a lifestyle that celebrated strength, rebellion, and individuality, carving out a unique lane that no other could occupy.

But after years of dominating the scene, the weight of mainstream success began to press heavily on founder Jason Muncer, aka Mr. Villin. The relentless push to conform and the demands of keeping up with the industry’s expectations began to erode the brand’s raw, unfiltered essence. Recognizing that something had to give, Jason made the difficult decision to step back, to retreat from the spotlight and recalibrate. It was a moment of introspection, a necessary pause to reignite the fire that had fueled VILLIN® from the start. And now, after that much-needed break, leaving fans with a void only it could fill. Now, after a three-year hiatus, VILLIN is making a triumphant return, bringing back the essence that made it an icon—VILLIN Liftwear.

The Rise of VILLIN 

When VILLIN first emerged, it wasn’t just another activewear brand—it was a movement. A blend of hardcore, street-inspired designs that filled a unique niche, VILLIN’s pieces were bold, outlandish, and undeniably sexy. The brand wasn’t afraid to push boundaries, quickly attracting a following of individuals who saw themselves reflected in VILLIN’s ethos—strong, rebellious, and unapologetically themselves. However, as the brand grew, so did the pressures of corporate governance. The once bold and unfiltered VILLIN started to mellow, adapting to the demands of a more structured corporate environment. This, combined with the founder’s need for a much-needed break, led to VILLIN stepping away from the limelight, leaving fans hungry for the return of the brand they knew and loved.

Return to the Roots  

Now, in 2024, VILLIN is back with a vengeance, and it’s taking  

no prisoners. This isn’t just a return; it’s a revival of everything that made VILLIN a household  name in the world of street culture and activewear. The brand’s comeback is anchored in  VILLIN Liftwear, a line that merges the hardcore attitude of streetwear with the functionality of  activewear, all while staying true to the brand’s original vision. 

“Our fans have been asking for this, and we’ve been listening,” says the brand’s founder, Jason  Muncer.

“We didn’t want to come back with something entirely new—we wanted to bring back  the VILLIN they fell in love with, but better. VILLIN Liftwear is for the OGs, the day ones. It’s  about going back to our roots while pushing forward into the future.” 

One of the most significant aspects of VILLIN’s return is the reintroduction of the original VILLIN badge—a symbol that became synonymous with strength, rebellion, and a little bit of danger. “The badge is more than just a logo; it’s a tribute to our roots,” Founder, Mr. Villin shares. “It’s a nod to where we came from and a promise of where we’re going. We’ve brought back the badge as a way to honour our past while making a bold statement about our future.”

What can fans expect from the reborn VILLIN? The upcoming Villin order from collection, set to drop later this year, is a perfect fusion of the brand’s storied past and its forward-thinking vision. Expect classic VILLIN silhouettes infused with fresh designs that speak to the modern-day disruptor. The collection includes everything from bold graphic tees to statement outerwear. The designs are new, but the attitude remains the same—unapologetic, raw, and real. VILLIN isn’t just about clothes; it’s about an attitude, a way of life. And this collection embodies that ethos in every stitch.