VF Corporation, the parent company of popular brands such as Vans, Supreme, and The North Face, has officially announced Bracken Darrell as its new CEO. This comes after the departure of former CEO Steve Rendle, who stepped down at the end of last year due to a decline in the company’s revenue in 2022.
Bracken Darrell brings with him a wealth of experience and a proven track record of success. Prior to his appointment as CEO of VF Corporation, Darrell served as the CEO of Logitech International for a decade. Before that, he held executive positions at consumer-packaged goods company P&G. With his extensive background in leadership roles, Darrell is well- equipped to lead VF Corporation into its next chapter of growth and success.
In a press release, Richard Carucci, interim chairman of VF Corporation, expressed confidence in Darrell’s ability to excel in his new role. Carucci stated, “We conducted an extensive search and determined that Bracken has all the attributes to excel in this role. He is a transformational and visionary business leader with a strong track record of performance across multiple industries. Throughout his career, he has demonstrated an outstanding ability to enhance design capabilities, delight consumers, and accelerate revenue growth and margin expansion.”
Darrell’s tenure at Logitech International is a testament to his ability to drive growth and innovation. During his time there, he played a pivotal role in doubling the company’s revenues and increasing its market capitalization tenfold. His experience in leading a global brand and his strategic mindset make him a valuable asset to VF Corporation.
Upon his appointment, Darrell expressed his enthusiasm for joining VF Corporation and working with its iconic brands. He stated, “Like millions of people around the world, I love VF’s iconic brands. I’m so impressed by this organization’s sustained ability to keep its portfolio of brands at the forefront of culture over time during its 124-year history. I look forward to working closely with the board, leadership team, and the talented associates across VF to build on the initiatives underway to strengthen business performance and drive strong and sustainable growth and shareholder value creation. I can’t wait to get to work.”
Darrell’s passion for VF Corporation’s brands and his commitment to driving growth and value creation bode well for the company’s future. With his leadership, VF Corporation is poised to continue its legacy of success and maintain its position as a leader in the fashion industry.
Bracken Darrell’s appointment as the new CEO of VF Corporation marks an exciting chapter for the parent company of Vans, Supreme, and The North Face. With his transformative leadership and proven track record, Darrell is poised to drive innovation, enhance design capabilities, and ensure the continued success of Vans, Supreme, The North Face, and other brands within the VF Corporation family. The
fashion industry eagerly awaits the impact Darrell will make as he takes the helm on July 17th.