Sone DNW’s latest video goes somewhere most writers never will: inside the Montana Colors factory outside Barcelona. This is where the graffiti industry was born — in 1994, paint rep Jordi Rubio noticed writers buying cans by the crate, quit his job, and built the world’s first spray can designed for writers. Three decades on, MTN is the global standard. Watch it, then look at the can in your hand a little differently.