Yesterday, on June 20, Pharrell presented his highly anticipated Spring/Summer 2024 Louis Vuitton collection on the iconic Pont Neuf bridge in Paris. The event was nothing short of spectacular, immersing the guests in an unforgettable experience from the moment they received the invitation. The theme of the collection revolved around joy and love, setting the tone for what was to come.
The invitation itself provided a glimpse into the vision that Pharrell had for his debut collection. It hinted at the celebration of joy and love, inviting guests to embark on a unique journey. To reach the outdoor venue on the Pont Neuf bridge, guests were transported by boats from Musee d’Orsay. The bridge was adorned in gold, creating an atmosphere of grandeur and elegance. This golden motif reflected Pharrell’s inspiration from the sun as a universal source of life.
Pharrell’s collection revolved around the concept of “LVERS,” which are those who appreciate Louis Vuitton and embody a like-mindedness of taste. According to Pharrell, being an LVER means having a deep love not only for the products but also for the culture and curation associated with the brand. To incorporate this concept into his designs, Pharrell looked to Louis Vuitton’s iconic Damier chessboard pattern. He merged the historic monogram with the Damier print, bringing a pixelated aesthetic to his collection.
Pharrell’s debut runway show attracted a star-studded audience, with notable celebrities, musicians, and designers in attendance. Among the guests were Jared Leto, Zendaya, Kim Kardashian, Naomi Campbell, Lewis Hamilton, Maluma, J Balvin, Jaden Smith, Rihanna, A$AP Rocky, Beyonce, and JAY-Z. The presence of these influential figures highlighted Pharrell’s reach and influence in the industry. The show seamlessly blended Pharrell’s musicality and artistry, creating a unique and captivating experience for everyone in attendance.
Pharrell’s Louis Vuitton debut runway show was a celebration of his remarkable achievements. From the carefully curated designs to the awe-inspiring performances, every aspect of the event showcased Pharrell’s creativity and talent. Jay-Z performed as well as the finale of a joint performance by Pharrell and Voice of Fire, singing their track “Joy.” The energy and enthusiasm of the crowd were palpable, creating an atmosphere of pure joy and excitement.
Pharrell made a poignant note to pay tribute to the late Virgil Abloh, Louis Vuitton’s previous artistic director. Despite taking on this new role, Pharrell ensured that Abloh’s legacy would not be forgotten. He holds Abloh near to his heart when creating for the house and acknowledges the legend that paved the way for him. Pharrell’s humility and gratitude shine through as he dedicates this moment to his brother in spirit.
Pharrell Williams’ debut as the new creative director of Louis Vuitton Menswear was a momentous occasion. His Spring/Summer 2024 collection brought together elements of joy, love, and a shared appreciation for the Louis Vuitton culture. Through his designs and performances, Pharrell created a truly unforgettable experience, paying tribute to those who came before him while leaving his own indelible mark on the fashion industry. You can see some images from the show below.
