Yesterday Tyler, The Creator released an official commercial for his clothing brand le FLEUR*, starring himself, Lil Yachty, and more as they sport the latest Season 2 collection.
The video begins with a vehicular accident involving a car and a bus; the stars begin to exit the bus, dressed from head to toe in le FLEUR*, to give their statements to the police. The commercial gives viewers a look at a range of items, from pants and shorts to shoes and accessories.
The end of the commercial reveals the words: “le FLEUR* SUN SEEKERS” with the le FLEUR dog logo beneath before flashing the words “SEASON 2” on the screen, followed by the le FLEUR* website. Select items from the new collection will be hitting stores on December 9th, while the entire collection will become available online beginning December 13th.
The star-studded commercial should come as no surprise, after Tyler, The Creator publicly asked for young, Black creatives to reach out to him to join his le FLEUR* brand. He posted to his social media saying: “Where are the young black: tailors, seamstresses, product developers, technical designers, pattern makers, designers. Don’t send bullshit, no music, no wack ass graphics, no headshots, no fan art, straight to trash, serious inquiries only. If your email has nothing to do with clothing, going straight to trash don’t waste our time please.”
Since its creation in 2016, the le FLEUR* brand has grown from a shoe collaboration with Converse to a full standalone luxury apparel brand and Tyler, The Creator intends to keep growing. His call for more talent clearly paid off, as the commercial for le FLEUR* Season 2 starred models like Lil Yachty, Anwar Carrots, Maverick Carter and more.
You can watch the advertisement for le FLEUR* Season 2 collection on YouTube here.