Over the weekend Elon Musk announced the official rebranding of the social media giant from Twitter to X.
Last week, there was allegedly an email sent out to all current Twitter employees confirming the details of the rebrand. In this email, Musk mentioned that it was the last communication that will come from his Twitter address. The social media company has already secured their new website URL with x.com currently directing users right to Twitter, although it is unknown when the social media platform will fully switch over to the new website and forgo its previous web address.
When Musk first announced the news on Twitter, he told users “And soon we shall bid adieu to the twitter brand and, gradually, all the birds.” Musk himself changed his profile photo on the platform to an X and continued his rebranding announcement by calling on his users.
He tweeted, “If a good enough X logo is posted tonight, we’ll make [it] go live worldwide tomorrow,” following it up with an example photo of the bird logo saying, “like this but X.” He is addressing users to assist in the rebrand of the platform by asking them to share their logo ideas that will, according to Musk, “embody the imperfections in us all that make us unique.”
After he announced the rebrand on Twitter, Musk held a Twitter Spaces conversation about the rebrand as well. However it doesn’t seem that much more information was given during that session other than news of the logo rebranding happening the very next day.
It seems unlikely that the rebrand of Twitter would make too many users angry or leave the platform. As long as the platform continues to sustain its audience, it won’t be going anywhere. Is this a reaction from Musk to Zuckerberg’s newest Threads app? Is he simply trying to keep things fresh and new? Users and those curious will just have to wait and see what happens, although it seems as though you won’t have to wait long for the rebrand to be complete.