Since Supreme came to fame, they have been doing collaborations with many different brands. From Louis Vuitton to Nike to Playboy, they’ve done it all. Each collab has sold out and has brought a lot of attention to these brands yet that didn’t stop Birkenstock from declining Supreme.
Ceo Oliver Reichert stated that they have now turned down both Supreme and Vetements saying that collabing with the big name fashion brands would be equal to prostitution.
Birkenstock elaborated saying that he wants to maintain functionality and doesn’t have about the fame and hype these big fashion brands would bring to them.