My War: Ethan Loy In perhaps the longest battle of My War history, Ethan pushes through 26 grueling sessions against LA’s most maddening bricks. This saga embodies the true meaning of perseverance. Previous Article How Ecko Went From Being The " First Streetwear Brand" To The Shelves Of Ross Next Article Getting To Know Sal Barbier, The Man Behind One Of Skating's Most Iconic Shoes