Top Dawg Entertainment provided outreach and holiday spirit by partnering with Nickerson Gardens, a housing project located Watts, California, and community that helped nurture TDE affiliate Jay Rock. The exchange of toys, clothing, and shoes to benefit children in the surrounding communities from TDE was a generous effort showing their holiday spirit. As the afternoon progressed, South Los Angeles unified under the cohesive message of the holiday spirit by showing their support to Top Dawg Entertainment’s matinee performance.

Jay Rock was MCing the show, acting as ambassador between his hood and performers such as Ty $, Ab-Soul, Big Sean, SchoolBoy Q, and the people’s champ Kendrick Lamar. As these are contemporary house-hold Rap icons, Top Dawg put their commitment to their roots on display by performing at ground-zero for modern Hip-Hop. The communities that benefited from the toy drive out-reach are they same groups of individuals that provided the environment that sparked a Hip-Hop and Rap revolution.

Photos by Sam Dahman