Future’s tour has come and gone through Los Angeles, leaving a trail of empty double cups and a newly-vacated storefront in its wake. The Purple Reign pop-up shop, which was open from March 8 until March 20 at 410 N. Fairfax, sold tour merch, including a capsule collection designed by Cease & Desist. It was located in the Odd Future store’s old home before it went to streetwear heaven.
On Friday afternoon, a few hours before Future’s sold out show at the Hollywood Palladium, we headed over to Purple Reign to browse the gear, snap some photos, and see what people bought.
Photos by Gage Bantiles