As part of Chapter 51: Leaders, Brazilian brothers and internationally renowned graffiti artists Os Gêmeos (Otavio and Gustavo Pandolfo) travelled to Barcelona to visit the headquarters of Montana Colors.

For over 20 years, the Spanish spray paint brand has been supporting graffiti worldwide with high quality products that are now found in more than 30 countries. Watch as Montana Colors founder Jordi Rubio talks about the inception of the company, his dedication to providing an eco friendly solution, and Montana’s enduring commitment to graffiti.

In 2003 I wanted Os Gemeos to paint the wall at Montana’s production plant in Barcelona. Back then I knew what they were painting around the world and their oneiric images fascinated me. I wanted those drawings to protect us forever in a certain way from the “Shadows of Mordor” and seal a lifelong pact of respect for graffiti. In any case, what I treasure most is the friendship they and Nina gave me and, rest assured, it is the best benefit I can earn as an “entrepreneur/businessman.” – Jordi Rubio